11 Best Channel Managers for Hotels (2021)

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11 Best Channel Managers for Hotels (2021)

April 26, 2021

comparing-best-channel-management-software-for-hotels

Travelers rarely head straight to a hotel’s website to book their stay. Rather, travelers are more inclined to search for a discount rate on a third-party travel and booking website. In fact, online travel agents (OTAs) such as Booking.com and Expedia made up 51% of all hotel room bookings in 2019.

Working with these booking websites and services is essential for modern-day hotels. If you’re in charge of managing a hotel, you’ll want to be certain these channels are pulling the correct and up-to-date information to avoid any mishaps and keep your rooms filled. 

Managing your hotel bookings across all these booking services can become a headache. Thankfully, there is a wonderful solution out there: channel management software.

What Is the Best Hotel Channel Management Software in 2021?

    1. Cloudbeds
    2. SiteMinder
    3. eZee Centrix
    4. RezGain
    5. Hotelogix
    6. STAAH
    7. Lodgify
    8. Profitroom Channel Manager
    9. SmartHOTEL
    10. HotelRunner
    11. innRoad

What Is a Hotel Channel Manager?

A channel manager – or channel management software – is an online tool used to help hotels, resorts, hostels, and vacation rentals manage their bookings across different channels including direct bookings, online travel agencies (OTAs), retail travel agents, global distribution systems, and broader search engines like Google. Because there is a finite number of rooms available at any given time, channel managers are essential for preventing overbooking and ensure correct bookings no matter where the booking was made.

Channel managers are cloud-based solutions accessed via a web browser, which allow hoteliers to maintain all their bookings through a single platform, while a single click or update. Many channel management software allows you to update room rates and inventories, and sync up with the hotel’s property management system to further streamline operations.

update-all-booking-channels-with-hotel-channel-management-software
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4 Key Benefits of Hotel Channel Managers

Here are a few of the key benefits of using channel management software tools for your hotel.

1. Automates Room Rates & Information

It’s one thing to need to constantly update room rates and information on your hotel’s own system and website. It’s an entirely different beast to need to update those items across every online travel agency and search engine you’re working with. Channel managers make it possible to make those changes from one dashboard and feel confident that they’ve been made across the web.

2. Self-Service Guest Booking

Using a hotel channel manager means you’re giving potential guests more avenues to find your hotel and more opportunities to book their stay on their own terms. This means less work for your hotel staff, as well as a sense of control and comfort for guests as they are making plans for their trip.

3. Allows Hotels to Experiment with Rates

By streamlining the management of listings and bookings, hoteliers can make some more room to experiment with their rates without needing to put a ton of effort into going back and untangling everything later on.

4. Improves Occupancy Rates & Overall Revenue

Visibility on more online travel agency sites means more opportunities for business. You can maximize visibility through listing rooms across different OTAs, as well as increase occupancy rate and average daily rate. On top of that, a channel manager also ensures a great experience for your guests by streamlining operations through your hotel’s channel manager.

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5 Considerations for Choosing the Perfect Channel Manager for Your Hotel

There are dozens of quality channel managers available for hotel GMs to consider, but not all are the right fit for your hotel. When researching channel managers, be sure to consider the following in order to find the perfect fit for your hotel.

1. The Number of Rooms in Your Hotel

If your hotel has more than ten rooms, or even if you have fewer but list on several booking sites, a channel manager is beneficial. If your hotel is on the smaller end, it will likely be more of a matter of weighing the cost versus the overall benefits it can bring. Thankfully, there are options that cater directly to smaller hotel properties like boutique hotels, hostels, or B&Bs.

On the flipside, if you’re a hotel with hundreds of rooms, be sure to find a channel manager that caters to larger hotel properties.

2. Your List of Feature Requirements

When choosing any software for your business, it is important to be sure its specifications match your needs. Are you looking for an all-in-one hotel management system? Or do you only need a straightforward channel manager? What OTAs and search engines will you need to auto-update? Be sure to check out all the features of the channel management software you’re considering and really think about how they can be applied to your business requirements.

3. Your Budget

Like the vast majority of business decisions you’ll make for your hotel, assessing the overall cost versus benefit will be crucial. Be realistic about your channel manager needs, your hotel’s budget, and how many features you really want (and can afford) to be paying for.

4. Integration Requirements

A major consideration when choosing a channel manager is ensuring that it will work with your hotel’s existing software and tools. Be sure to verify it has native (or third-party) integrations with your hotel’s CRM, PMS, booking engine, and any other tool that will need to be integrated with your channel manager. This could be the difference between successfully and quickly onboarding a channel manager that makes an impact vs. creating a major headache of having to find a new channel management system.

5. Reviews of Channel Managers

93% of customers research and read online reviews before making a buying decision, and you should definitely do so when researching a new channel manager for your hotel. It’s a big investment, and reading insights from real hotel GMs and professionals that are using these channel management tools will help you understand what the benefits and strong features are for each vendor you’re researching.

On hotel software reviews sites, you can reach unbiased, third-party reviews from real hoteliers – and then search for keywords that match your hotel’s needs. If you’re a 3-star hotel with 200 rooms looking for a channel manager that natively integrates with Cvent, you can search for the keywords “200”, “3-star”, and “Cvent” to find reviews from hotel GMs at properties just like you.

You can find reviews of channel managers on the following sites:

  • Capterra
  • G2.com
  • HotelTechReport
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11 Best Channel Managers for Hotels in 2021

The channel management software space is crowded – with nearly 100 vendors on the market to choose from. Here are the best channel managers in 2021, ranked from real reviews and comparisons from around the web.
cloudbeds-logo

1. Cloudbeds

  • Review Rating: 4.6 out of 5 stars
  • Price: N/A – contact for custom quote

Cloudbeds is a cloud-based hospitality management suite that includes a robust channel manager with more than 300 connections. This software was designed specifically for the hospitality industry and also has an easy-to-use PMS, booking engine, customer support, and CRM.

cloudbeds-screenshot
siteminder-logo

2. SiteMinder

  • Review Rating: 4.3 out of 5 stars
  • Price: $75/month

SiteMinder is used by more than 35,000 hoteliers and boasts more than 2 million reservations every year. This service starts at $29 per month and features a CRM, in addition to many important booking management features like group reservations, room inventory, and rate management. SiteMinder is integrated with over 700 different channels and apps.

siteminder-screenshot
ezee-logo

3. eZee Centrix

  • Review Rating: 4.5 out of 5 stars
  • Price: $39/month

eZee Centrix is a hotel channel manager that directly connects with eZee’s booking engine and PMS systems from a single dashboard. It also has features like campaign management, inventory control, and partner management. This software is designed for properties with between five and 1,000 rooms and starts at $39 per month with modular pricing. eZee Centrix is cloud-based and has an app for both android and iPhone.

ezee-screeshot
rezgain-logo

4. RezGain

  • Review Rating: 4.6 out of 5 stars
  • Price: N/A – contact for a custom quote

RezGain by RateGain is a cloud-based channel management software that helps hotel managers oversee their reservations, inventory, and leads while managing their bookings across over 1500 channels. Their easy-to-use software provides an efficient way to manage inventory and make choices to begin increasing your hotel’s overall revenue.

rezgain-screenshot
hotelogix-logo

5. Hotelogix

  • Review Rating: 4.9 out of 5 stars
  • Price: $3.39 per room/month

This cloud-based hotel management system has been around for over a decade and has served hotels in more than a hundred countries. Hotelogix has apps for android, iPhone, and iPad, and offers a wealth of features like activities booking, group res’s, hotel loyalty program, POS, and rate management.

hotelogix-screenshot
STAAH-logo

6. STAAH

  • Review Rating: 4.7 out of 5 stars
  • Price: $80/month

STAAH is an intuitively designed real-time channel manager with over 200 connections. This solution is cloud-based and has apps for android, iPhone, and iPad, allowing hoteliers to keep track of their channel management on the go. Pricing starts at $80 per month and features include dynamic pricing and partner management in addition to its channel analytics and management functions.

STAAH-screenshot
lodgify-logo

7. Lodgify

  • Review Rating: 2.5 out of 5 stars
  • Price: $11/month

This robust hotel management software offers a suite of useful features like PMS, website builder, and payment processing in addition to channel management. Lodgify’s channel manager allows syncing with a number of big-name booking channels like Airbnb, Booking.com, and Expedia. Pricing starts at $11 per feature per month.

profitroom-logo

8. Profitroom Channel Manager

  • Review Rating: 4.7 out of 5 stars
  • Price: N/A – contact for a custom quote

Profitroom offers a number of hotel management software products including its channel manager, a website builder, booking engine, CRM, and marketing management. Profitroom Channel Manager can be integrated with more than 40 different property management systems and many OTAs, global distribution systems, and wholesalers. This software’s advanced features include dynamic price management planning, a rate shopper, and restrictions management.

smarthotel-logo

9. SmartHOTEL

  • Review Rating: 4.5 out of 5 stars
  • Price: N/A – contact for a custom quote

The SmartHOTEL channel manager offers automated, real-time, 2-way online distribution that helps hoteliers steer clear of over-booking, and errors while increasing efficiency. SmartHOTEL integrates with many leading PMS and CRM systems, as well as offers dedicated consultancy service to customers. This solution features an intuitive, web-based experience for hotel channel management.

smarthotel-logo
hotel-runner-logo

10. HotelRunner

  • Review Rating: 4.6 out of 5 stars
  • Price: N/A – contact for a custom quote

This hotel management software is cloud-based and allows hotel GMs to manage their sales and distribution operations from wherever they work through mobile apps or desktop. HotelRunner’s picing is commission-based, starting at a minimum of $9.95/month, but does also have a free version. Features include campaign management, CRM, incentive management, and room booking in addition to channel management.

hotelrunner-screenshot
innroad-logo

11. innRoad

  • Review Rating: 2.5 out of 5 stars
  • Price: $10 per room/month

innRoad is a cloud-based PMS that includes CRM, employee management, POS, loyalty program, and marketing management in addition to channel management. Its channel manager helps hotel managers increase occupancy and avoid overbooking through instant syncing and full-visibility and dynamic distribution.  Pricing starts at $200 per month on a per-feature basis.

innroad-screenshot
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