Hotel 50 Bowery Case Study

Case study

Hotel 50 Bowery

Lower Manhattan, New York City

hotel-50bowery-room-service

Hotel 50 Bowery Partners with 2ndKitchen to Launch “ Bowery Takeout! Eat Like a Local!” Virtual Room Service

Download Case Study

 

Key Results

  • Launched new virtual room service & to-go breakfast program.
  • 300+ guest orders in the first month of room service.
  • +32% guest satisfaction for continental breakfast in the first month.

The Place

Hotel 50 Bowery is a boutique hotel in the heart of Manhattan that offers a unique mix of business and leisure amenities – from co-working spaces, a rooftop lounge, on-site art exhibit, and more – in a creative, urban setting.

hotel50bowery

The Challenge

As a boutique hotel, Hotel 50 Bowery uses its wide range of amenities and popular local attractions to attract guests. One of these amenities is the hotel’s upscale roof-top bar that served small bites. However, this style of menu wasn’t a fit for a traditional room service offering for guest in-room dining.

With many travelers coming to the hotel during COVID-19, the hotel was unable to use local attractions as a pitch for booking rooms. Hotel 50 Bowery needed a boutique-style guest experience that was COVID-19 safe, as well as brought the neighborhood experience to its guests.

The Solution

Hotel 50 Bowery launched a new virtual room service and daily to-go breakfast program, powered by 2ndKitchen. The upscale hotel now serves breakfast, lunch, and dinner from 6:30am to 7:30pm. 

2ndKitchen’s concept connects hotels with a kitchen to virtual kitchens in nearby underutilized restaurants. 2ndKitchen curates the menus and uses its delivery network to fulfill orders to guests – typically within 30 minutes. The service is completely free for hotels, with hotels such as Hotel 50 Bowery earning up income on each guest order.

bowery-takeout-eat-like-a-local-ordering-platform

+ More!

“We were eager to provide something hyper-local and authentic to our area, especially with guests ordering takeout in a post-COVID world. We’re happy to always see a 2ndKitchen delivery in the lobby.” 

Ryan Fender, GM at Hotel 50 Bowery

screenshot-of-2ndkitchen-hotel-ordering

The Result

Hotel 50 Bowery launched a new, virtual room service & to-go breakfast program called Bowery Takeout | Eat Like a Local. It provides hotel guests with local popular food, delivered directly to guests at the hotel.

Guests are virtually connected to the neighborhood staples, including Jing Fong, a local favorite among locals and guests alike that serves traditional Chinese dim sum, and Two Bridges, a contemporary bistro showcasing casual New American cuisine for breakfast.

Guests order by scanning a QR code found on in-room menus, which takes them to the Bowery Takeout online ordering portal.

The best part? Hotel 50 Bowery is able to use the service at no charge, with the hotel earning income on each guest order.

Hotel 50 Bowery now has an entirely contactless and profitable room service menu that allows guests to experience Manhattan’s most popular restaurants – all from the safety of their rooms.

In the first month of launch, guests placed over 300 orders for Bowery Takeout  – and overall guest satisfaction with Hotel 50 Bowery’s dining experiences has also improved – with breakfast guest satisfaction up 32% vs. the previous year.

bowery-takeout-eat-like-a-loca-menu

Launch a profitable room service experience.
Get started with the form below or contact craig@2ndKitchen.com

Read Another Case Study

sheffield-lofts-lobby

Multifamily Properties

Sheffield Lofts

Sheffield Lofts launches its new 2ndKitchen amenity with a resident launch party and has instant ROI with early tenant lease renewals.
Learn More