Asbury Plaza Case Study

Case study

Asbury Plaza

Chicago, IL


Asbury Plaza engages & retains its residents by adding 2ndKitchen’s exclusive room service & food truck amenity.

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The Place

Asbury Plaza is 33-story high-rise apartment building in Chicago’s luxury River North neighborhood near the historic Chicago Riverwalk, Michigan Ave, the Loop, Navy Pier, and more.


The Challenge

In a competitive leasing environment such as Chicago’s River North district, Asbury Plaza turns to amenities to set itself apart from the other luxury high-rise communities such as a fitness center, pool, tech lounge, and more.

But with more residents expecting traditional amenities in multifamily buildings, Asbury Plaza needed new, unique amenities to attract and retain its residents.

The Solution

Asbury Plaza found 2ndKitchen to be a perfect fit to add to its existing set of amenities.

With 2ndKitchen, residents now have access to a unique breakfast, lunch, dinner, and late-night food menu available 7-days a week, all prepared by locally-owned restaurants.

All residents receive unlimited free delivery, discounted meal packages, a loyalty rewards program, and a dedicated location in the lobby of the building for contactless dropoff – making it the most affordable and convenient delivery option for Asbury Plaza residents.

“2ndKitchen created an easy and cost-effective way to engage our residents with unique services.  Our residents LOVE it!” said Asbury Plaza property manager Patrick Guercio.

With 2ndKitchen, Asbury also now hosts food popup on-site and on a weekly basis from Chicago’s most popular restaurants and food trucks. 

These events give residents access to a discounted menu of popular classics and exclusive food creations from Chicago’s most well-known restaurants such as Mini Mott, 5411 Empanadas, Parson’s Chicken & Fish, Kuma’s Corner, and more.

“2ndKitchen takes away all the planning and execution for these events.  This leaves more time for staff to address day-to-day operations,” said Asbury Plaza property manager Patrick Guercio.


+ More!


“2ndKitchen created an easy and cost-effective way to engage our residents with unique services. Our residents LOVE it!”

Patrick Guercio, Community Manager at Asbury Plaza


The Result

With 2ndKitchen, residents now have a new amenity that takes the stress out of planning meals and provides overall added-value to living at Asbury Plaza. 

All this, while still supporting locally-owned and operated restaurants during COVID-19, helping the entire community to continue operating and support one another.

As for the property itself, Asbury Plaza now has another amenity to help its lead generation by attracting new residents, increase resident renewals, and increase overall satisfaction among its community.

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