Why?

It’s simple. They look good on everything – a bottle, a can, a keg, a tap handle, a glass, maybe even a t-shirt, hoodie, or baseball cap. The more versatile the logo, the more opportunity for brand exposure, and the more likely someone is to think “why don’t I try that beer” next time they’re at a pub.  

Additionally, the shape of emblems and badges allows them to look good on various surfaces and textures, meaning the likelihood of logo distortion among different products is low – heightening the likelihood of brand recognition. 

While you may be thinking emblems and badges are “basic,” they actually offer the acknowledgment of tradition in the brewing world. Therefore, if you are aiming to open a hip and trendy brewery, but use an emblem or badge as the base of your logo, you’re getting the best of both worlds by representing your modern brand while commemorating the brewing history.

For reference, some of the best examples of this type of beer logo above include:

1. Ardent Craft Ales
2. Brewdog
3. Camden Town Brewery
4. Cigar City Brewing
5. Coronado Brewing Co.
6. Five Lamps Brewery
7. Founders Brewing Co.
8. Lord Hobo Brewing Co.
9. New Glarus Brewing Co.
10. Bell’s Brewery’s Oberon Ale
11. Scrappy Punk Brewing
12. Ska Brewing Co.
13. Smithwicks
14. Southern Prohibition Brewing
15. SweetWater Brewery
16. Three Floyds Brewing
17. Stein Brewing Company
18. Wayward Brewing Co.
19. Wicked Barrel Brewery

2. Wood-Cut Logos

On the topic of tradition, another popular type of beer logo is one that follows the rustic-looking wood-cut logos from some of the world’s earliest breweries. 

Of course, today they aren’t actually cut from wood, but they still follow that unique, simplistic style that anyone would recognize. 

This form of logo can be based on an emblem or badge, but it doesn’t have to be. In fact, many are not because of the difficulty of cutting an emblem or badge into wood. However, that doesn’t mean it doesn’t look good on a great number of products – it just may have to be more closely monitored for distortion among products. 

A major benefit to wood-cut logos is that it gives that traditional, historical vibe that many beer connoisseurs love. If this is the vibe you hope to convey and consumers you’re looking to attract, a wood-cut style logo may be the perfect representation for your brewery. 

As mentioned, many beer connoisseurs love tradition. So much, in fact, that some of the best beer logos to date go back hundreds of years.

Some of the best examples listed above include:

1. Cigar City Brewing
2. Deep Brewing Co.
3. Guinness’s Porters
4. Lake Wilcox Brewing Co.
5. Lamplighter Brewing Co.
6. Prairie Artisan Ales
7. Russell Brewing Co’s Angry Scotch Ale
8. St. Stefanus
9. Treehouse Brewing Co.
10. Trillium Brewing Company
11. White Gypsy

Every brew is made different. However, some beers are known for their strong potency in one particular ingredient. If that’s the case for your beer, and the goal is to tell the consumers what to expect from first to last drop, what better way to tell them than include that ingredient in your logo!

For example, hops are an important ingredient in many beers. So, for those beers that are particularly hoppy-flavored, such as IPAs, it isn’t a bad idea to have a hops-themed logo.

Another instance could be citrus-flavored beers. If a consumer is scanning the bar tap handles for a fruity beer, and your logo has oranges on it, it’s likely you’ll become a top runner in the picking.

There’s no easier way to tell consumers the experience they’ll have drinking your beer than putting the most potent flavor on the label.

Some examples of this from the 50 best beer and brewery logos are:

1. Boiler Brewing Company
2. Foxtrots Hopyard
3. Hangar 24 Craft Brewing’s Orange Wheat Ale
4. Lake Wilcox Brewing Co.
5. Prairie Artisan Ales
6. Revolution Brewing
7. Revolution Brewing’s Anti-Hero IPA
8. The Gnarly Gnome

4. Equipment-Themed Logos

Similar to ingredient-themed logos, using a logo that signifies a key step in the brewing process of your beer is a great way to show consumers a bit of the background of what they’re drinking. 

Most beers are made with similar brewhouse equipment, such as fermenters, and stored in kegs, barrels, or even kept safe in brite tanks. 

Including a significant piece of brewery equipment you use can be beneficial to your brand, as it gives the consumers knowledge on the making of your product, making them feel closer and more included in your brand. 

These are a few of the best beer and brewery logos listed above that incorporate their brewhouse equipment in their logos:

1. Angel’s Share Barrel House
2. Boiler Brewing Company
3. Drink Me Brewing Company
4. Three Floyds Brewing

5. Beer Symbol Logos

A classic logo design for beer, of course, includes an iconic beer symbol, such as a pint or stein. While this option is less descriptive than the others, it doesn’t fail to tell the consumer exactly what they’re getting: some good ‘ol beer. 

This could be a good option for breweries with a wide variety of beers that wants a general logo to capture the essence of them all. 

Some beer and brewery logos that have excelled with the use of a classic beer symbol logo include:

1. Bottle Logic Brewing Co. 
2. St. Stefanus
3. Three Floyds Brewing
4. The Gnarly Gnome
5. Stein Brewing Company
6. Wicked Barrel Brewery