As online ordering and delivery for restaurants become more popular with online ordering growing 300% faster than dine-in experiences, so too does the interest for alcohol online ordering and delivery.
While alcohol delivery has existed for a while, the industry hasn’t grown as fast as food delivery due to high delivery fees, strict laws and regulations on liquor and beer delivery, and service models that are designed for large chain grocery and liquor stores to utilize – not small, craft liquor stores and breweries.
5 Best Online Store Platforms for Breweries to Sell More Beer in 2020
- 2ndKitchen 2Go
That changed with the COVID-19 outbreak with many states loosening regulations around alcohol delivery. As states and cities issued mandatory closures of all restaurants, bars, and non-essential businesses, local breweries and distilleries were forced to limit the sale of their craft beer and liquor items to to-go and delivery orders.
However, independent craft breweries and distilleries lacked the infrastructure to host an e-commerce store with online ordering and delivery capabilities themselves. Taprooms needed a solution to host their online store and sell alcohol online.
Luckily, there exist solutions for breweries, distilleries, and wineries to use for selling their craft spirits, beer, and wine online, and allows them to offer curbside pickup and delivery options without having to deal with local laws, setting up courier services, and building an online store themselves.
5 Best Services for Craft Breweries to Manage To-Go, Delivery, & Online Orders
1. 2ndKitchen 2Go
2ndKitchen 2Go is an all-in-one online store for craft breweries, distilleries, and wineries to list their alcohol and food menu items, merchandise, and donation page all in one place. The platform taps into its third-party courier integrations with popular delivery companies such as DoorDash and Postmates, allowing breweries to use those services to fulfill delivery.
2dKitchen 2Go is completely customizable, allowing taprooms to brand their e-commerce store menu with its logos and pictures. The platform also gives brewery owners insights into their customers’ buying habits to see what products are the most popular and to ensure that those items are kept in-stock.
The best part? 2ndKitchen 2Go is a completely free platform for craft brewers to use and is leverage many prestigious breweries, distilleries, and wineries around the country including Big Head Brewing, Fountain Head, Navigator, Maltese Brewing, 3Sheeps, R Wine Cellar, and many more.
Sell more beer with 2ndKitchen 2Go, an online platform for breweries to manage to-go and delivery orders, sell merch, collect donations, and more. 100% free to use.
Caviar is a traditional online food ordering platform owned by DoorDash, allowing hungry users to orde delivery, pickup, and catering from local restaurants. The platform recently expanded to offer delivery service for breweries and distilleries.
Craft brewers can use the app to list their beer, food, merch, and more all in one platform. Caviar offers delivery service using its own courier network and charges brewers a small fee to sell their products on its app.
Shopify is the most recognized e-commerce platform on the market. It is a highly-customizable platform for small businesses to list their products online, without worrying about managing the payment processing and building a website.
Breweries can also use the online store platform to list their products – from beer to merch – and sell those items to customers. For example, Hopewell Brewing uses Shopify to sell its products.
While Shopify has a highly customizable and easy-to-use e-commerce user experience, it lacks the ability to sync with courier systems – meaning it’s up to breweries themselves to figure out the delivery.
Shopify’s pricing model can add up as well – with its basic plan starting a $29 per month and a 2.9% + 30¢ fee per online transaction
Tavour is a craft beer delivery smartphone app built by craft beer lovers. While other platforms on this list offer an e-commerce style approach that allows breweries to list their items on a virtual menu, Tavour goes a different route. It aggregates all craft beer brands and beer lines together in one large store where consumers can sift through hundreds of beers from a variety of breweries.
The benefit of this is that smaller breweries will have more exposure, as they are validated by having their beers listed next to well known and established brands.
The downside is that there are not capabilities to build out a unique store and landing page that only displays your brewery’s items. And unlike other apps on this list, Tavour doesn’t yet have the option to list merchandise, gift cards, and donation pages.
Drizly is an online store that offers beer, liquor, and wine delivery. Historically, Drizly has worked with large grocery and liquor store chains to list popular brands. However, in light of COVID-19 it has started to become a solution for breweries and wineries to list their products and offer delivery service.
Breweries, distilleries, and wineries can use Drizly to list their craft alcohol items and create a delivery revenue stream. While Drizly has the delivery model down, the platform lacks curbside to-go ordering and the ability to list merch on the marketplace.
Things to Consider When Choosing a To-Go & Delivery App for Your Taproom
While there are many companies offering breweries solutions to managing their online, to-go- and delivery orders
Not every online ordering system for breweries offer delivery services. Some utilize their own courier systems such as Cavier, others tap into third-party courier services such as 2ndKitchen 2Go, and others offer no delivery service at all – placing the burden of delivery fulfillment on the brewery, distillery, or winery. Be sure to ask research each online ordering app’s delivery fulfillment and delivery times to avoid problems down the road.
To-go, delivery and online ordering platforms for alcohol sales have a range of pricing models. While some are completely free such as 2ndKitchen 2Go, other models can have flat fees, commission fees, revenue-sharing models, and more. Be sure to understand the fee structure of your brewery’s online store to avoid costly mistakes.
Reporting and Analytics
With more and more sales going through these online ordering and delivery apps, breweries rely more on them than their POS systems for insights into sales performance, inventory levels, the popularity of different items, and customer spending habits. Be sure to shortlist the types of analytics and reporting features you need out of an e-commerce store before selecting an app.
E-Commere Store Customization
Some to-go and delivery platforms come white-labeled and allow breweries to customize the appearance, URL, and overall branding of the menu and online store – while others provide a basic template that loses the overall feel of a brand by only aggregating items into a list.
You’re Ready to Take To-Go and Delivery Orders of Your Craft Beer and Liquor!
Now all that is left is for you to choose a platform and set up your online store. Soon your customers will be able to order all of your craft brewery’s creations from their smart devices, delivered directly to their front door.
Sell more beer with 2ndKitchen 2Go
2ndKitchen 2Go is an online platform for breweries to manage to-go and delivery orders, sell merch, collect donations, and more. 100% free to use.